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Research

Scriptwriting for the Ear

Pictures AND Words Video is a visual medium. Often, words aren’t necessary at all to convey a message—product videos are a perfect example of this. But sometimes a picture is ....

Production

Attention-Getting Devices

Video production techniques used to gain viewer attention have had a weaker effect on learning than might be expected from the effort devoted to these techniques. Although attracting and holding ....

Presentation Formats

General Presentation Format

Educational video may take a variety of formats: documentary, dramatization, panel discussion, news broadcast, game show, or talking-head lecture. It may also break from the familiar commercial forms and adopt ....

Production

Video Production and Learning

According to Connely (1994), video is “excellent for gaining attention, informing the learner of the objectives, stimulating recall of the prerequisites, presenting the stimulus material, and enhancing retention and transfer” ....